4571.world at fingertips.htm
King Google, We
Bid Thee Farewell
Written by: Darren Bocksnick © 2010
its inception back in 1998, Google has dominated the search engine realm by
making a plethora of information available on nearly every subject imaginable
in only a matter of seconds. The speed
and power of Google created a phenomenon of infinite possibilities where the
world itself was literally at the user’s fingertips. As such, Google is widely
recognized as one of the largest websites in the world with its growing list of
various offerings including youtube.com, Google Ad Planner and email services
through Gmail. Though this in itself is
an impressive and commendable accomplishment; it is soon to change.
analysts have noted key indicators that seem to point to one foregone
conclusion; Google may not be king forever. Firstly, there is the factor of Yahoo and Bing
in a concerted effort to combat Google. NBC
news described the union as being a strategic move designed to capture much of
the search engine market share away from Google. As it currently stands, Google owns 71.59%
of the search engine
while the Yahoo/Bing union makes up for 24.15% of the market. While this is hardly any proof that Google is
poised to lose its preeminence as the search engine of choice; there are other
factors yet to consider.
as far as search engine stats are concerned, Bing
actually outpaced Google with the number of search queries being
conducted. While this is proportionate
to the respective sizes of each search engine; it is still a growing trend,
worthy of notice.
the factor of cultural niche comes into play.
Cultural niche refers to activities and behavioral tendencies of
individuals that are representative of society as a whole. The niche those
behaviors fall into or point toward is what defines the culture at large. One such cultural niche is another Internet
phenomenon known as Facebook. Without
is a cultural niche of epic proportions and will continue to grow since more than just tech savvy teens or college sorority members are using the site for staying
connected. Now families, colleges, businesses and the government are using the
site for conducting their daily affairs.
terms of the number of unique visitors, Facebook is now considered the largest website in
the world. Still, beyond this, there
is at least one area where Facebook holds unquestionable preeminence; the time
spent on the website. The social
Internet trend site, Mashable.com
noted that “Facebook has become the “Internet’s ultimate time waster”, with
users spending an average of 4 hours, 39 minutes on it per month, more than any
other site on the Web.”
is where things start adding up. The New York Times
reported Microsoft’s headline stealing news when it won a much desired
stake of ownership in Facebook over that of Google and Yahoo. The 1.6 % stake in Facebook, which cost Microsoft
$240 million, was a major victory for helping propel the software giant into
the social media realm.
with the combined resources of Internet pioneer, Yahoo and software pioneer,
Microsoft and its new search engine, Bing; Google should at least raise a
proverbial eyebrow and take notice. When
we consider Yahoo and Bing’s intentions for joining forces, which is for stealing search engine market share away
from Google; this makes the plausibility of Google losing its ruling crown even
these factors in themselves are not reasons enough to place Google’s "kingdom" at risk. The one oft overlooked detail that does place Google's unchallenged rule at risk is a factor called convenience. Let us recap:
world’s largest website.
is the # 1
“time stealer” website with more people spending more time on the site than
on any other website.
stake in Facebook.
is Microsoft’s own search engine that has outpaced
Google in growth.
Microsoft holding a stake of ownership and its own search engine, Bing
making steady strides, it is an easy transition for Facebook members to use
Bing as their search engine of choice; especially since Bing is now powering
Facebook search queries. This factor is
further substantiated by the amount of time Facebook users spend on the site. If the good majority of an Internet user’s
day is spent on Facebook, it becomes a matter of convenience for them to stay “in”
Facebook and conduct Internet queries, rather than opening up another web
browser outside of Facebook to accomplish the same task.
with any reigning kingdom, they all reach an apex before the inevitable plunge
into insignificance occurs. While this may
never completely occur with Google; the signs of their growth and subsequent dominance
are slowing- the first indicators of a ruling force reaching its pinnacle
before the slow descent. One thing is
certain; Google ever will remain as a pioneer who grabbed the hands of society
and propelled us forward with one giant leap into unprecedented heights of information
and discovery. For that oh king, we bid
thee farewell. You have reigned well but
now it’s time to anoint a new successor to the search engine throne…
Please feel free to leave me your comments, they are welcome and appreciated!
12-14-2010 12:04 AM
Filed under: indicators, growth, business, tech savvy, facebook, Internet, Google, kingdom, king, reign, trends, search engine, analysts